Audit Marketing & Effective Communications

– intelligible and effective communication of work results by means of appropriate media –


Internal audit’s examination results must be formulated intelligibly, compiled effectively and presented in a focused manner if they are to achieve their anticipated added value. In this respect, audit reports comprise the showpiece of the internal audit function. Orientation to the target audience or to the client is the watchword in this instance. Within a practical setting, it is particularly important in this case not to present oneself as a monopolist whose wares must necessarily be purchased. Rather, one must confront the competition and provide a clearly recognizable added value for the recipient of the audit service. The task here is to transmit this message in a communicatively effective manner.

Subsequent to completion of coaching, participants are in a position to select appropriate audit-communicating media according to company-specific target audiences and stakeholders. Instruction recipients understand the various foundations of thought behind the auditing field’s global professional association, the Institute for Internal Auditors (IIA), as well as its respective standards. Best-practice structures can be developed based on defined classifications of audit-report recipients and their typical patterns of response. Course participants are able to employ the various audit-communicating structures along the auditing function’s added-value chain as well as within the framework of a communications timeline in a practical environment.


  • The typical audit-report system
  • International IIA requirements regarding the audit-report system
  • Audit communications along the auditing function’s added-value chain
  • Timely suited communications regarding audit results
  • Analysis of various communications structures and media
  • Typology of audit clients: What breed of management character requires which items of audit information?
  • Arrangement of comprehensive audit communications – from the ad-hoc report…to follow-up audit communications…and the supervisory board’s annual presentation
  • Comparisons of state-of-the-art journalistic communications models for news media target audiences
  • Integration and implementation of auditing techniques into the individual audit’s risk-oriented examination procedure

Management Trainer

About the ARC Institute

With the Audit Research Center, the ARC Institute provides important impulses for the further development of the audit industry. The focus is on networking science and practice. The focus is on further and new development in cooperation with auditors, companies and associations in order to maintain practical relevance and to develop methods, tools and concepts that can be implemented. The results developed in dialogue with industry experts serve as a guideline and adaptation options in practice today, in order to increase the overall benefit of the company in the long term and sustainably with innovative auditing work.

In the spirit of thought leadership, the ARC Institute and the Audit Research Center stand for topic leadership and forward thinking in the area of internal auditing.

Currently, the ARC Institute supports not only leading supranational institutions in the context of research, consulting and personnel development projects, but also numerous listed companies in the three German-speaking countries of Germany, Austria and Switzerland.


Terms of participation and price

Each open training day is 890,- Euro plus VAT when booking the modules individually. Inhouse training conditions are based on individual pricing and travel expenses. After receipt of your registration you will receive a confirmation of registration with invoice. Please pay the registration fee directly after receiving the invoice. The registration fee does not include 19 % VAT.  The price includes participation in the lectures of the booked event, lunch, coffee breaks and seminar documents.

How can we support you?

At a glance

Target audience:
Employees and managerial staff from the internal audit function

Interactive presentation, discussion, group projects, employment of various strategy-analysis tools, case studies, retrospective summary

Training / Training / Consulting period:
Bookings are based on an audit-situation analysis as well as a personal preliminary meeting (training generally covers 2 days of instruction, consulting is performed as determined by circumstances).

Would you like more details about ARC’s Audit Training & Consulting Services, or do you wish to book an appointment with its team? Please address your e-mail inquiry to or phone us at +49-2159-6945-904